Woolworths

Senior Social Media Manager

• Lead Everyday Rewards’ social media and influencer strategy, turning insights and creativity into high-impact campaigns across paid, owned, and earned channels

• Full time permanent role

• Based in Surry Hills. Hybrid role with WFH 2 days per week

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you'll do

The Senior Social Media Manager is responsible for leading, developing and embedding the Everyday Rewards social media strategy stretching across paid, owned and earned; ensuring social activity and content is platform-native and effective in driving strategic outcomes. This role will also own the influencer and content creator strategy, plan and end to end delivery.

• Develop and implement data-driven social media strategies for Everyday Rewards, translating business objectives into measurable, high-performing campaigns.

• Lead the end-to-end influencer and content creator strategy, from partner identification and briefs to execution and performance analysis.

• Establish and maintain best-practice frameworks, scorecards, and guidelines to optimise social performance and audience engagement.

• Collaborate with internal teams (Content Planning, Campaign Managers, Group Marketing, Loyalty, Services) to align social activity with broader business goals.

• Act as the brand’s social platform expert, leveraging insights, trends, and performance metrics to inform strategy and optimise campaigns.

• Manage and influence stakeholders and agencies to ensure effective delivery, compliance, and integration of social initiatives across campaigns and channels.

What you'll bring

• Extensive experience in social media strategy and execution, ideally within large brands, retail, or loyalty/services-focused environments.

• Proven expertise in managing both organic and paid social, with strong understanding of key performance metrics across major platforms (Meta, TikTok, Pinterest).

• Strong experience leading influencer and content creator initiatives end-to-end, including brief development and performance evaluation.

• Excellent cross-functional stakeholder management skills, with the ability to influence and collaborate across multiple teams and agency partners.

• Analytical and strategic thinker, capable of measuring performance, generating insights, and iterating social strategies to optimise results.

What you'll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

Discover more opportunities with Woolworths Group

Our Talent Acquisition team is taking a break over the festive season, so please expect a delay in our response to your application