Senior Campaign and Content Strategist

• Join our team at a pivotal time in our eCom journey 

• Use data to maximise our digital content strategy

• Surry Hills, Sydney based with hybrid work arrangements

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do

• Lead the strategic activation and execute brand and eCom campaigns across the Woolworths app and website

• Define messaging matrices for campaigns, based on business objectives, stakeholder requirements and customer missions

• Influence and inform experience design for digital campaigns based on customer behaviour, conversion rate optimisation, business priorities and market trends

• Own the content marketing calendar, managing content distribution across owned, earned and paid channels in partnership with stakeholders

• Lead long and short form content creation working with copywriters and AI

• Enable content repackaging and campaign repurposing through content lifecycle management in line with business priorities

• Collaborate closely with product managers, UX designers and content managers to influence experience improvements, migrations and new rollouts

• Establish SMART goals for campaigns and content initiatives to ensure desired outcomes

• Collaborate closely with SEO Lead to identify and action optimisation opportunities and plans

What you’ll bring

Along with a proactive, adaptable, and experimental test and learn mindset we are looking for the following:

• 5+ years experience in content strategy, content marketing or content production

• E-commerce, CRM and digital merchandising experience is desirable

• A knowledge of digital storytelling trends 

• Ability to research, interpret and selectively apply audience insights, research and data including web traffic metrics

• Ability to identify opportunities for more effective content distribution through regular reporting

• Customer-obsessed with a passion for creating exceptional customer experiences

• Ability to work autonomously and collaboratively in a fast-paced environment

• Experience with sponsored content or branded content would be advantageous

What you’ll experience

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams.

• High-impact role supporting our teams who enrich our communities. 

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.

• A progressive and competitive leave policy that gives you more space for what matters to you.  

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.