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SEO Content Writer

Req ID
23577
Date posted
18-Jun-2025
Brand
Woolworths MarketPlus
Team
Commercial
Employment type
Full-time
Location
Victoria, 3170

SEO Content Writer


As a start-up business inside one of Australia’s largest retailers, WooliesX aims to bring the best of Woolworths to our customers, powered by our team, technology, and data. To achieve our customer-first strategy, we have combined the Digital, e-commerce, Customer Loyalty, and Financial Services businesses to transform the customer experience under one banner—WooliesX.


Woolworths MarketPlus allows third-party sellers to sell products across Woolworths Group marketplace businesses, including MyDeal, Everyday Market from Woolworths, and the newly launched BigW Market. We aim to expand our range offering significantly to provide our customers with an extended range of products through an exclusive online offering that gives them the opportunity for a true one-stop shop.


We are looking for a Content Writer to join our editorial team and enrich our websites with new page copies, blog posts, guides and marketing copy. As the content writer you will be responsible for conducting thorough research on industry-related topics, generating ideas for new content types and proofreading articles before publication. If you’re familiar with producing online content and have an eye for detail, we’d like to meet you. Feel free to share samples of your work or portfolio of your published articles along with your application.


About the Role


You’ll deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.


  • Write, edit and proofread page copies.

  • Proofread and edit blog posts before publication

  • Coordinate with marketing and design teams to illustrate articles

  • Conduct simple keyword research and use SEO guidelines to increase web traffic

  • Identify customers’ needs and gaps in our content and recommend new topics

  • Ensure all-around consistency (style, fonts, images and tone)

  • Update website content as needed

  • Annual salary range $75,000 to $78,000 base


About You:


  • 1 to 2 years of work experience as a Content Writer, Copywriter or similar role

  • Portfolio of published articles

  • Experience doing research using multiple sources

  • Excellent writing and editing skills in English

  • Hands-on experience with Content Management Systems (e.g. WordPress)

  • Ability to meet deadlines


Endless possibilities with Woolworths Group


We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 


Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group


Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.


We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.


See how we’re creating better experiences together, for a better tomorrow


Discover more opportunities with Woolworths Group.