Woolworths

Senior Trade & Campaign Manager

• A hybrid team environment that connects online and in person in our beautiful Surry Hills office.

• Strong opportunities for growth and career development in the role

• Join an innovative and dynamic Omni channel team with an inclusive culture

We are Woolworths Group 
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Welcome to Woolworths at Work

Woolworths at Work, launched in September 2020, aims to redefine the B2B grocery supply market, expanding from food supply to a comprehensive one-stop shop for business needs. This standalone ecommerce business prioritises a digital-first strategy, providing a best-in-class digital experience and pioneering new technologies for business customers.

Aligned with the Woolworths Group purpose, Woolworths at Work strives to provide reliable partnerships and contribute to healthier working and learning environments for all Australians, delivering comprehensive customer experience to a diverse client base, from large enterprises to SMEs, across various sectors.

What you will do

The Senior Trade & Campaign Manager is responsible for driving product discovery, conversion, and trade performance across the digital experience, owning the digital trade and campaign strategy and calendar. This role combines strategic thinking and leadership with hands-on execution, blending creativity and commercial acumen to create inspiring customer journeys and drive growth through impactful campaigns.

• Trade Planning & Execution: Owns the end-to-end trade plan, aligning it with the trade calendar and business goals, ensuring alignment with promotional campaigns and contributing to weekly trade meetings.

• Campaign Strategy & Management: Develops campaign strategies across all digital touchpoints, overseeing email marketing campaigns (including segmentation, execution, and optimisation), and ensuring alignment with trade plans.

• Content & Digital Merchandising: Collaborates with Digital Merchandising to optimise the  website, aligning with trade and acquisition strategies, and continuously refining strategies to drive conversions.

• Website & Digital Trade Optimisation: Manages digital campaign execution, collaborates with trading and buying teams to align product releases, and optimises website merchandising for different segments.

• Data-Driven Performance Optimisation: Works with data & pricing analysts to merchandise the  website based on performance data, adjusts sales and promotion mechanics based on results, and identifies site improvement opportunities.

• CRM, Segmentation & Reporting: Collaborates with the SFMC team on targeting and segmentation, owns customer adoption programs, and works with pricing analysts to meet sales targets and maximize revenue, owning channel performance reporting.

What you’ll bring

• Education & Experience: Bachelor's degree in a related field and experience in eCommerce, digital merchandising, marketing, or digital retail.

• Customer Focus: Familiar with customer segmentation, personalisation, and driving user adoption.

• Data-Driven Approach: Data-driven mindset with the ability to interpret analytics and translate insights into trade and campaign strategies.

• Project Management Skills: Excellent project management skills, including meeting deadlines and multitasking.

• Collaboration & Commercial Acumen: Strong collaboration and communication skills, coupled with strong commercial acumen and a proven track record of driving sales and margin growth.

What you’ll experience
We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

• A progressive and flexible ‘work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing

• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave

Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential. We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.