Woolworths

Paid Media Specialist

• Hybrid working available with 2 days a week WFH

• Role will be based at our Surry Hills Support Office 3 days a week

• Full time permanent opportunity available
  
  

We are Woolworths Group 
We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you’ll do
Join the Digital Media Agency (DMA) as a Paid Media Specialist and play a pivotal role in shaping the future of CustomerX. You'll drive exceptional customer experiences by leveraging cutting-edge digital platforms and deep customer insights.

In this hands-on role, you'll also be a key Paid Media Specialist for Woolworths NZ, delivering impactful brand and targeted marketing campaigns across Social and Programmatic channels. You'll collaborate closely with Woolworths Group's New Zealand Brand & Marketing and DMA’s Planning & Activation and Platform teams to drive both brand awareness and personalized campaign success.

• Execute data driven multi-channel marketing activities to grow revenue and customer value

• Forecasting Communication and Engagement 

• Collaboration with suppliers and commercial teams

• Designing and implementing specific marketing campaigns and offers tailored to the needs and behaviors of identified customer segments. This involves crafting compelling messaging, selecting appropriate channels, and defining clear calls to action

• Ensuring all campaign activities are directly linked to achieving defined commercial outcomes, such as increased sales, lead generation, product adoption, or basket size

• Providing not just data, but also insightful analysis and interpretation of campaign performance, explaining the "why" behind the results

• Translating data and insights into clear and actionable recommendations for campaign optimisation and future strategy development

What you’ll bring

• 5+ years in programmatic and social trading in either agency or client-side

• Strong experience with DSP’s such as DV360, The Trade Desk, Vistar Media along with CM360

• Investment decisioning & trading knowledge at scale in line with the Woolworths Group commitments 

• Successfully manage timelines and budgets 

• Demonstrate a track record of client relationship development and service

• Able to quickly adapt to ongoing change based on the business and team requirements

• Hold an understanding online trends and have experience in developing digital strategies and communications programs

• Demonstrate strong and effective decision-making skills

• Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.)

What you’ll experience

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

• Access to Sonder.  Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families

• A progressive and competitive leave policy that gives you more space for what matters to you

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

• Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary.  Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

Discover more opportunities with Woolworths Group