Woolworths

• Opportunity to be part of an innovative team working on cutting edge tech
• Bring your passion and curiosity to excel in this unique role 
• Hybrid role 3 days in office based in Surry Hills

We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and feveryday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Welcome to WDigital

Part of the Group Technology team within Australia's largest retailers, WDigital aims to bring the best of Woolworths Group to our customers. We're an innovation business that brings together the brightest minds in e-commerce, technology, media, and data to transform how people live and shop. With an industry-leading technology team backed by analytics, we're resourceful and willing to experiment. Our agile teams are empowered to innovate and deliver an excellent experience for our customers - whether they shop in-store or online.

The Opportunity

Join our dynamic Digital Media Agency Tribe and become a pivotal player in shaping customer communications across a diverse portfolio of Woolworths Group brands. You'll also be instrumental in unlocking advertising opportunities for our valued suppliers. 

What you’ll do

As a key member of our digital media team, you'll be the go-to expert, ensuring our feed-based advertising media is delivered flawlessly. You'll collaborate with our Search, Social, and Programmatic teams, and shine as a subject matter expert in Products Up and the Google Marketing Platform tech stack (think GA360, SA360, and DV360)! You will also work closely with our GA360 agency partner and vendors  Ready to make some media magic happen?

Deliverables include:

• Spearheading data initiatives, platform integrations, and martech.
• Product feed management and feed optimisations based on the latest requirements to improve performance.
• Manage BAU feed projects, troubleshoot impacted items (e.g., monitor and troubleshoot disapproved products in Google Merchant Center and Commerce catalogues in Social platforms), and provide SME support for platform delivery and maintenance.
• Research and present new concepts to drive platform and digital channel efficiency.
• Collaborate with the Lead Platforms Specialist to create end-to-end execution processes, including re-use of base elements for timely market response.
• Strive for quality execution (QA outcomes) of feed based campaigns across digital media channels.
• Instigate test and learn programs to trial best practices and leading-edge campaigns and tactics to drive conversion.
• Work closely with all stakeholders to understand objectives and priorities for development activities, and ensure all activity complies with internal and external regulatory requirements

What You’ll Bring

You’ll have +4 years of experience in digital and/or direct marketing, either in an agency or in-house environment. Importantly, you will love to “get your geek on” and work with cutting edge and emerging technologies.

You' ll also have 

• Expertise in digital marketing platforms, including Google Ads, SA360, CM360, and DV360.
• Troubleshooting experience and technical integration of data and platforms.
• Proficiency in reporting and analytics tools like GA4, Looker Studio, and Tableau.
• Strong skills in data manipulation and analysis using Google Sheets/Excel.
• Deep understanding of digital advertising principles, including Paid Search, Social Media, and programmatic media buying.
• Experience with Google Merchant Center and product feeds, with a focus on optimization.
• Familiarity with complex data sets and customer databases, including segmentation, clustering, and predictive modeling.:
• Proven problem-solver with a strong analytical ability and technical proficiency.
• Excellent verbal and written communication skills.

Desirable Skills:

• Experience with feed-based performance advertising across various platforms (GMC, Meta Catalogue, TikTok, Pinterest, Snapchat).
• Experience in mobile, email, and/or social advertising.
• Well-developed commercial acumen with a track record of creating successful business cases and activity plans.
• Google Cloud Platform and/or BigQuery experience

What you’ll experience

A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams.

• High-impact role supporting our teams who enrich our communities. 
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.
• A progressive and competitive leave policy that gives you more space for what matters to you.  
• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.