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Brand Activation Specialist

Req ID
24980
Date posted
02-Jul-2025
Brand
Woolworths Group
Team
Marketing & Communications
Employment type
Fixed-term Full-time
Location
New South Wales, 2153

Brand Activation Specialist

  • Shape exciting and engaging brand experiences with big-name partners

  • Directly support the Activations team to create memorable customer experiences

  • 12-month contract; hybrid role based in Surry Hills


We are Woolworths Group 

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.


What you'll do

  • Assist in the development & execution of brand activation plans that align with our Annual Operating Plan and drive brand outcomes.

  • Have confidence to represent the brand via content, presentations, stakeholder management.

  • Manage and nurture  relationships with brand partners and agencies.

  • Track and report on brand activation metrics and effectiveness.

  • Assist in promoting and championing the value of brand experience within the business.

  • Monitor and track budget expenses for assigned activation projects.

  • Stay informed about relevant channels and best practices for brand activation.

 

What you'll bring

  • 3yrs+ experience in brand and marketing communications planning and implementation (client or agency side)

  • Experience working in or alongside agency teams (Account Manager/Executive ideal)

  • Experience in using and leveraging consumer and customer insights to create engaging and effective brand activations 

  • An understanding of the grocery retail landscape and what’s important to consumers in this space

  • Strong sense of collaboration, project management & taking initiative


What you’ll experience

  • A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.

  • Access to Sonder.  Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.

  • A progressive and competitive leave policy that gives you more space for what matters to you.  

  • Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.

  • Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary.  Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc.


Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

 

See how we’re creating better experiences together, for a better tomorrow

Discover more opportunities with Woolworths Group