Lead Paid Media Specialist - Social
- 14month fixed term contract
- Hybrid working arrangements - Surry Hills based
- Dynamic, high performing team
We are Woolworths Group
We are Woolworths Group. 200,000+ bright minds, passionate hearts, and unique perspectives across Australia and New Zealand. Connected by a shared Purpose - 'to create better experiences together for a better tomorrow'. That Purpose fuels our ambition to explore new ideas, make brave commitments, and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.
If you're excited to turn today's blue-sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive, and empowering workplace. With a culture of genuine care, a flexible approach to work, and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.
What you’ll do
Join the Digital Media Agency (DMA) as Lead Paid Media Specialist - Social and play a pivotal role in shaping the future of CustomerX. You'll drive exceptional customer experiences by leveraging cutting edge digital platforms and deep customer insights.
As Lead Paid Media Specialist, you'll lead a team of experts, delivering impactful brand and targeted marketing campaigns across Social channels for Woolworths Group. You'll collaborate closely with Woolworths Group's Brand & Marketing and DMA’s Planning & Activation and Platform teams, driving both awareness and personalised campaign success.
By building strong stakeholder partnerships, you'll define campaign strategies that achieve revenue goals, providing data-driven recommendations to optimise performance. Your work will accelerate CustomerX and Supermarket’s digital leadership, creating world-class customer experiences.
You'll lead a high-performing team to execute campaigns across social platforms, ensuring best practices and budget optimisation.
Additionally you will;
- Strategically align campaigns with business objectives, collaborating with stakeholders across Woolworths Group.
- Manage and execute social media campaigns, optimising performance and achieving financial targets.
- Lead social media strategy development, leveraging APAC market expertise and driving innovation.
- Manage and develop a high-performing team, fostering collaboration and customer focus.
- Oversee campaign performance, reporting, and operational efficiency to maximise ROI..
What you’ll bring
- Extensive experience (8+ years) in senior digital media operations roles.
- Proven leadership skills, including team motivation, goal setting, and performance feedback.
- Strong commercial acumen in digital media commercialisation, yield management, and trading.
- Strategic thinker with problem-solving and innovation capabilities, aligning solutions with business needs.
- Excellent organisational, analytical, communication, and project management skills, combined with a customer and team-focused approach.
What you’ll experience
- Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:
- Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work
- A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app
Everyone belongs at Woolworths Group
Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.
We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.