Woolworths

Marketing Executive - Everyday Insurance, Everyday Services

• Support the development and delivery of the BTL Insurance and Everyday Services marketing programs

• 12 month fixed term contract

• Sydney based role with hybrid flexible environment

 
We are Woolworths Group

We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ It’s that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. 

If you’re excited to turn today’s blue sky thinking into a better tomorrow for future generations, you’ll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

What you'll do

In Everyday Services’ we look to bring value-beyond for our customers and members. We are a growth area of the business; with strong brand awareness and a growing customer base. The Everyday Product teams’ mission is to shape the future of Everyday Services and drive sustainable growth by delivering exceptional customer experiences by maximising lifetime value through data-driven strategies.

We are seeking a Marketing Executive to join our dynamic team focused on Everyday Insurance, part of Everyday Services and Woolworths Group. This role offers an exciting opportunity to drive a new phase of growth in a fast-paced environment. 

As a Marketing Executive in the Everyday Services Marketing team, you'll manage data-driven, targeted customer lifecycle campaigns across various channels that support acquisition, engagement and retention of our customers and Everyday Rewards members. 

Desirably you’ll be a marketing generalist with a can-do attitude, focused on executing highly effective, personalised, targeted below-the-line (BTL) and digital communications. Your work will support the acquisition, engagement, and retention of Everyday Insurance customers, aiming to generate revenue and incremental business.

Main responsibilities of this position include, but are not limited to:

• Execute acquisition, lifecycle engagement and retention campaigns and programs with clear measures of success, develop analysis and reporting to achieve strong commercial returns and supporting long term customer value growth.

• Deliver seamless experiences that make it simple and effortless for members to get more value with Woolworths as a reward for being an Everyday Insurance policy holder.  

• Design and execute data-driven direct marketing activities across the customer lifecycle to acquire, engage, and retain Insurance customers across various BTL channels.

• Analysing campaign performance metrics to identify opportunities for optimisation and improvement, ensuring campaigns meet or exceed targets.

• Confidence and proactiveness to engage with and navigate internal and external compliance teams, including constructively challenging and negotiating to achieve optimal marketing outcomes while ensuring adherence to legal and regulatory requirements.

What you'll bring

• Several years experience in Direct/Digital Marketing, Direct Response, CRM, or Data Driven Marketing roles.

• Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc)

• Demonstrable experience in managing successful multi-channel direct marketing campaigns. 

• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.

• Strong analytical skills with the ability to interpret data, draw insights and make data-driven decisions.

• Knowledge in marketing automation platforms, CRM systems, and other marketing technologies.

What you'll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

• A progressive and flexible ‘work from anywhere' policy that gives you the opportunity to harmonise work, life and your wellbeing

• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

See how we’re creating better experiences together, for a better tomorrow

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