Woolworths

Search Media Specialist - Big W

• Combine your data analytics and creative thinking to support category growth within our Big W business

• Join an engaged team, in our Big W team based in Surry Hills

• Hybrid role with WFH flexibility (2 days a week from home)

Welcome to BIG W

For over 50 years, we’ve been helping Aussie families find those little wins. Who makes it all happen? Our team. They’re our biggest asset, the heart of everything we do. From new ideas to big energy and genuine care, they bring it every day, on every shift, at every shelf and in every customer moment. 

We’re part of the largest Australian employer group, a community icon, and our scale opens the door to career possibilities as big as your ambition. Whether you’re on the shop floor, in one of our dynamic support offices, or a bustling distribution centre, we’ll back you to grow, make an impact, and feel proud to be part of something that truly matters. 

Think you’d look good in blue? A career at BIG W could be the perfect gig for you. 

‘BIG W. How good's that.’

What you'll do

As a Search Media Specialist, you will be passionate about how search marketing can deliver tangible results for a large business like Woolworths. You will enjoy working with clients from various levels and different areas of the business, and relish getting stuck into their business challenges so you can find innovative ways to solve them. 

Working with the Search Media Lead and the broader ConnectedX business you will help develop campaigns and initiatives which drive product and category growth, as well as overall customer value.

We are looking for an innovative Search Marketer who loves to push the boundaries on what search can do for a business, and thrives working in a progressive business unit of a market leading company supporting end to end management marketing plan execution across search channels.

• Oversee annual, quarterly and annual budget allocations to maximise KPIs (ROAS), optimising across campaigns and channels for the best return.

• Regularly present performance updates, insights, and strategic recommendations to senior stakeholders. This includes translating complex data into easily understandable insights and making informed recommendations for budget shifts or new strategies based on insights derived.

• Act as a primary SEM contact for Big W, presenting performance data, insights, and recommendations to senior stakeholders and aligning SEM objectives with business goals. 

• Stay informed about the latest trends in SEM, including AI, audiences,  automation, and the latest ad formats (e.g., Performance Max campaigns). Proactively test new strategies, formats, or platforms and provide insight into their applicability for helping to achieve Big W performance marketing goals

• Take a lead role in mentoring junior team members, helping them to develop analytical and campaign management skills, and offering guidance on how to approach more complex SEM challenges (e.g. forecasting, advanced data analytics)

What you'll bring

The successful candidate will be organised and efficient, and able to handle multiple campaigns across a broad range of brands and categories.

Key skills, attributes and desirable experience includes: 

• Several years experience in a hands on SEM role 

• Google Shopping & Google Merchant Centre Experience essential 

• Experience with bid management tools such as SA360, GA360 / GA4 and Adobe Analytics & Ad Servers such as Campaign Manager 360 

• Experience in keyword planning, forecasting & tagging solutions for measurement and audience building 

• Good analytical and problem-solving abilities, along with an ability to collaborate cross-functionally 

• Exceptional stakeholder management and communication skills.

What you'll experience

We embrace diversity of thought and love to take on challenges with a pragmatic and innovative approach. Our culture thrives on mutual respect, care, curiosity, openness, and a proactive attitude. We continually seek ways to pair, collaborate, support, and learn from each other as a team!

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work

• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network

• A commitment to flexibility through a hybrid working model which combines time spent at a support office or hub and time working from home, supporting both in-person connection and balancing the flexibility that remote working provides for our teams

• Parental Leave provisions and various leave types, including but not limited to Study Leave and Sports Representation Leave

Endless possibilities with Woolworths Group

We’re a proud part of the Woolworths Group – 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose – ‘to create better experiences together for a better tomorrow.’ 

Here you’ll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

Everyone belongs at Woolworths Group

Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team’s diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers in Australia and New Zealand, we aim to create a truly inclusive workplace where everyone feels that they belong, can be their best selves, and reach their full potential.

We encourage all candidates to apply; please let us know in your application if we can support you with any adjustments in the hiring process.

Platinum Tier Employer - Australian Workplace Equality Index for LGBTQ+ inclusion

Employer of Choice for Gender Equality - Workplace Gender Equality Agency.

See how we’re creating better experiences together, for a better tomorrow

Discover more opportunities with Woolworths Group